Simple tables for real business records.
Track customers, sales, costs, products, leads, jobs or projects without needing database language.
Simple data workspace
Organise your business data without messy spreadsheets.
Datro helps small businesses track sales, customers, costs and activity in one simple workspace, with tables, forms, dashboards and reports built for everyday use.
- Simple tables for business records
- Forms that feed straight into your workspace
- Dashboards and reports you can understand
- Built for small teams, founders and operators
Familiar like a spreadsheet. More organised when the business starts growing.
Datro workspaceGuided workspace
Total sales£24,860
Orders186
Conversion31%
Avg value£134
CustomersSalesCostsReports
NameStatusValueNext step
Harbour StudioActive£1,240Send report
Northside GymLead£680Follow up
Bright BakeryWon£2,450Deliver
The problem
Spreadsheets work until they do not.
As your business grows, important information ends up spread across spreadsheets, messages, emails and notes. Datro gives you one clean place to store, update and understand that data.
Data gets scattered
Sales, customer notes, costs and tasks drift into different files or inboxes.
Reports take too long
Useful numbers should not mean rebuilding spreadsheets every week or month.
Teams lose trust
Different versions make it hard to know which numbers are correct.
01Tables
Set up the records you want to track.
02Forms
Collect new information without extra tools.
03Dashboards
See useful numbers without spreadsheet work.
04Reports
Share clean updates people can read.
Inside Datro
Everything starts with simple tables.
Create tables for the parts of your business you want to track, add records from the Data tab, import spreadsheet data or collect new information with forms.
Forms that feed the workspace.
Collect enquiries, quote requests, feedback or updates and send them straight into the right table.
Dashboards and reports without the spreadsheet rebuild.
Turn everyday records into simple KPIs, summaries and reports that show what changed.
Common use cases
Built around the data small businesses already use.
Datro can help you organise the moving parts of sales, lead capture, costs, jobs, appointments and customer activity without forcing you into a complicated system.
- Sales tracking with leads, customers, orders and products
- Costs and profit tracking with suppliers, categories and margins
- Service operations with jobs, appointments, staff and payments
- Lead capture with enquiry, quote request and feedback forms
- Simple reports for what changed and what needs attention
Coming soon
Meet Ariel, your Datro setup assistant.
Ariel is being built to help you turn plain-English ideas into tables, dashboards and reports, so you do not have to design your business data system from scratch.
Create your workspaceNeed a custom data setup instead?
The Datro app is now the main product. If a business needs a more tailored database, dashboard or automation build, we can still support that as a secondary done-for-you service.
Custom database builds
Tailored structures, more complex workflows or migration from existing spreadsheets.
Dashboards and reports
Clearer views of sales, costs, activity and performance.
Automations
Simple reminders, form workflows, reporting tasks and operational handoffs.
Start with a cleaner place for your business data.
Create your Datro workspace and move away from scattered spreadsheets, notes and disconnected forms.
Start free